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Bjorn Falkenstrom

Every Sunday, I send a 5-minute email documenting how I'm escaping my 9-5 with simple "ugly" emails that sell—the wins, the mistakes, what's actually working—so you can do it too (it's free)

A person enjoying himself writing emails and building email automations
Featured Post

I read an email trying to sell me something and couldn't stop reading.

I was used to the classic promo emails. You know the ones. They fill the entire screen with images. Sometimes they look like a unicorn threw up on your inbox. They scream "advertisement" before you've read a single word. Then I heard Ramit Sethi on the Tim Ferriss Show. I loved his thinking about online business. So I signed up for his email list. And I couldn't stop reading. He sold me in every single email — and not small sums either. Several of his courses cost thousands of dollars. Yet I...

I have something to confess. I like my boss. I like my colleagues.I've even grown accustomed to the bloody commute. My job isn't making me miserable (and it's the first job I've ever had where I can say that). And yet I know I have to leave. Something is pulling me toward the exit regardless.I can't not go. Why good enough is the real trap “We are kept from our goal not by obstacles, but by a clear path to a lesser goal.” - Robert Brault Bad jobs are easy to leave. You hate the monotony.You...

Most escape advice is written by early 20-somethings with backpacks. And it usually goes something like this:"Take the leap.""Move somewhere cheap to extend your runway.""If you don’t give yourself a tight 90‑day deadline, you’ll never do it.”But here’s why that advice falls apart when you have dependents (spouse, child, aging parents, etc.) Let's dig in. Reason #1: Your downside is real, so “just take the leap” is reckless. When you're in your early 20s with no dependents, you can take big...

Exhausted man tries to escape his 9-5

I made a mistake that cost me 595 days.And all I have to show for it is: 193 followers and zero clients.The mistake was this: I believed "be yourself" meant "post whatever you're interested in."So I did.Some days about email marketing. Some days about fitness. Some days about chess, photography, guitar, parenting, or habits.I thought I was being authentic.What I was actually being was unplaceable.Nobody knew what exact problem I could solve for them.And when I look back, I can't blame...